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cover / introduction table of contents

The New German Frugality

You fight the war for your bosses,
And for them, you endure all suffering,
And now you are urged in advertisements
To practice the greatest frugality.

In the use of all things
That one needs for daily life,
Germany will only achieve victory
If one smokes tobacco only on Sundays.

Goodness weighs more than quantity,
True enjoyment lies not in having much,
But in having much of little.
The smoker doesn‘t “burn through”
His pack of Böninger tobacco today,
He enjoys it with care
For special occasions
Or on Sundays!

And if you brush your teeth today,
Use only a little Chlorodont,
Excessive consumption hinders Hitler‘s plans
And harms Germany‘s defense front.

Kaliklora
up and down
You should brush your teeth to thoroughly remove food residues. A small amount of Kaliklora toothpaste is sufficient. The latter is scarce and must be used very sparingly.

When the German woman goes to rest,
She applies a thin layer of night cream,
She thinks, if I apply too much,
It hinders the German victory.

Laun Cream
is rare today
Think about it and save!
M. Laun, Munich
Kaufingerstr. 35

Leichner Powder Cream
Apply only a little, it‘s enough.

In wind and weather
One should effectively protect the facial skin
With Engadina cream
A thin layer is sufficient, as each package must last for a long time.
Engadina Comp.-ges. Hanau A. Main

And she carefully washes her stockings,
Which are now “valuable national goods.”
Every German nymph knows that
Today a baby is easier to get than stockings.

And she also takes care of her girdle,
Treats it like a delicate egg,
She knows she won‘t get another one quickly,
But if she wins, it doesn‘t matter.

Stockings are valuable national goods. Proper care prolongs their lifespan.
Kunert stockings
Change often, wash often (but never hot)! Do not rub, brush, or wring. Rinse again with lukewarm water immediately after washing. Air dry!
This keeps the delicate fabric soft and elastic.
Kunert stockings*) cared for this way last three to four times longer!
*Products from Europe‘s largest stocking factories

To enjoy a bodice in the long term, wear it tightly at the waist. Wash lukewarm after removing the metal. Iron only the backside, not too hot on the steel. Protect the rubber from sun and heat. The bodice will last long, care will be beneficial.
Triumph and Golf
Products of the largest bodice factories in Europe.

The German woman dares little today
To approach her wardrobe,
Because of the general bankruptcy,
She is afraid to take anything out.

Is your stock of clothes getting smaller?
Take a look; it’s difficult to replace clothes today. If you notice that your stock of clothes is getting smaller, it‘s high time to do something about it – otherwise, you’ll find yourself with empty closets one day. Start immediately with systematic laundry care and avoid all mistakes that lead to damage. You can find the correct instructions for the longer preservation of your laundry stock in the Henkel booklet “Laundry damage and prevention.” We’ll send it to you for free. As printed matter to: Persil-Factory, Düsseldorf

Laundry without points?
You can have more laundry than other housewives in three years without needing points. However, you must ensure that your laundry is not damaged by taking systematic care of it. Laundry that would otherwise have been lost will still be good and spotless years later. You can learn more about this, and especially about avoiding all kinds of damage to laundry, in a valuable instruction booklet from Henkel, sent to you free of charge. As printed matter to: Persil-Factory, Düsseldorf

One finds hundreds of thousands of cases
Of the new German frugality,
Only cook potatoes in their skins,
With jacket potatoes, you‘ll get far.

Tooo thickly peeled?
Not much of me will be left. Peeling losses are a waste of public food resources. The potato harvest is scarcer than usual. Household management is the watchword! Therefore: Only boil potatoes with their skins.

Be frugal with medicines,
Be frugal with chewing tobacco,
Then you will get along with them longer,
And be also frugal with – cognac.

Keep in mind with every tablet:
With remedies, one should always be frugal – and even more so today. This also applies to Silphoscalin tablets.
Carl Bühler, Konstanz
Pharmaceutical preparations factory

The empty Hanewacker box on the street – soiled and trampled – is proof of a thoughtlessness that could not be greater! Such empty boxes – even if the contents were as delicious as Hanewacker – belong in the reusable waste, because reusable material is an important resource!

The first sip: to quench the thirst!
The second: for the sake of enjoyment
With three, that‘s enough of happiness!
Then it goes back into the cupboard
Olden Peters, Cologne
Wine burner at the liqueur factory
Founded in 1814

Do not thoughtlessly waste,
what technology has given you,
Olden Peters is also great,
be satisfied with one glass
Olden Peters Cologne
Wine distiller in liqueur factory
Founded in 1814

The poor back hoods!
(What am I there for?)
Today is about every pair of …
Trommler children’s and youth shoes

Yes, be frugal with the brandy bottle
Drink every drop with reason!
Protect your shoes, your bag,
So you serve your fatherland.

While in the past, an increase
In your consumption was sought after,
Today, German conviction is,
We will triumph if we live frugally.

One putties pot and putties pan
In the not-yet-bombarded house
“Only half-full the bathtub!”
So many tanks are saved.

But if the pot now has a hole,
then we make ourselves a water and fire-resistant sealant from aluminum-bronze or gypsum, well mixed with UHU all-purpose adhesive.

Following the principle „Only half-full the bathtub,“ bathing is not yet widespread today, although 100 liters are sufficient compared to a full 250-liter bathtub, giving him only 150 liters.
His gain: In addition to the water volume, he also saves the difference in briquettes needed for heating each time (250 liters = 3.5 kg; 100 liters = 1.5 kg).

You travel only
When it‘s urgently necessary

A happy Sunday walk is more valuable than an uncomfortable train ride. That’s why we forgo our Sunday trip. All the space saved is valuable for transporting food, such as Milei.
Milei – the egg replacement product made from milk whey

And limit radio listening,
In everything, you show yourselves willing,
The final victory shall be yours.

What are we listening to today? The newspaper tells us through the program. So never turn it on unnecessarily or even leave it running! That’s how we save electricity for defense! If you think about it, you are creating “extra energy”! – Philips Valvo Factory

It is almost tragically comic,
Who discovered it so cleverly?
From now on, one should drink strictly war-economical,
Only snow-cooled champagne.

Remember this and don‘t waste water. Even tap water costs energy, namely coal. A bottle of champagne can be cooled more cheaply in fresh winter air.
Deinhard Cabinet

If all German comrades
Put their champagne cold like this,
Adolf is surely not shot,
Then the big turning point is coming soon.

The public wealth has been wasted
For Adolf‘s illusion for a long time,
And still, you hope for blessings,
If you only limit consumption.

And if one only cares about armament purposes,
Then, you think, one will come far one day,
You save on the wrong corner
With the new German frugality.

Post-Editing: Sylvia Stawski, Ernst Sittig